PR3

A pre-competitive public-private partnership to reuse, refill, replace single-use plastics.

This skunkworks initiative includes corporate, government, and nongovernmental organization (NGO) champions committed to redefining convenience for the 21st century. 

Single-use plastic is one of the most wasteful examples of our take-make-dispose economy. The consequences of this system are evident and dire--from toxic microplastics in drinking water to crippling pollution of oceans and beaches. 

Global NGOs, including those belonging to the Break Free from Plastic (BFFP) movement, have spawned heightened public awareness of plastic pollution and the need for systemic solutions to prevent the crisis from escalating further. Likewise, the Ellen MacArthur Foundation’s (EMF) pioneering New Plastics Economy has heightened corporate awareness of the problem and spurred a new willingness to act. Major multinationals are feeling intense pressure and are poised to lead, opening a key opportunity to intervene, harness, and harmonize these efforts into a systemic solution that eliminates single-use packaging in product design, delivery, and disposal. 

RESOLVE, led by Strategic Partners Amy Larkin and Claudette Juska, and working with advisers including EMF and BFFP, has launched PR3, a pre-competitive public-private partnership to reuse, refill, replace single-use plastics. PR3’s leadership have had the privilege of working on disruptive innovations with multinational corporations who led the way for transformative change and environmental progress. These inspiring experiences have embedded a sense of promise and determination in PR3’s team. Through the development of standards, technologies, and shared protocols, PR3 aims to catalyze scalable, reusable packaging systems for a wide range of consumer goods.